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Desirable Diversion

Katherine S. Cunanan
September 12, 2018        |

Red-Y For The World

A new writing instrument designed by Marc Newson supports (RED)’s fight to end AIDS

Red is a traffic-stopping color, both literally and figuratively. Red implies importance and relevance. Fire engines and fire hydrants are red, so they are easy to spot in times of urgency.  The world’s beloved Christmas man, Santa Claus, is clothed in red. And a lady wanting to make at once a powerful and attractive statement always reaches for the red lipstick.

Red is the chosen color for Montblanc’s latest collaborative project with Marc Newson, and the cause that the project supports is important and relevant: the fight to end AIDS. Marc Newson is one of the most awarded and influential designers in his generation. His designs span the fields of manufacturing, technology, transportation, fashion, and luxury goods.  Newson has been supporting charities that deal with AIDS and the effects on people living with it. Each time a (MONTBLANC M)RED  product is sold, a portion of the proceeds go to Global Fund, an organization committed to accelerating the end of AIDS, tuberculosis, and malaria epidemics.

“It’s poetic that Montblanc, so synonymous with craftsmanship and quality, has collaborated with one of the world’s foremost design pioneers, Marc Newson, to help write the next chapter in the AIDS fight through the launch of the striking (MONTBLANC M)RED range. Each and every purchase will generate money for the Global Fund to save lives and ensure future generations are HIV-free,” says Deborah Dugan, CEO of (RED).

The new (MONTBLANC M)RED writing instrument is a combination of Newson’s biomorphic style and the iconic class of the Montblanc instruments. This is a match made in heaven, giving us a Fountain Pen, Roller Ball or Ballpoint writing instruments with which to make our statement. Newson brings form and function together by ingeniously adding magnetic closing of the cap and barrel to allow sleek alignment when the pen is closed. The platinum-coated metal forepart balances the weight of the pen itself, giving you a nice feel when writing.

“For over 110 years, Montblanc has built a heritage of creating fine writing instruments that have a special meaning to its owners.  Through our partnership with (RED) we continue this long tradition, creating a special lifetime companion that makes a real impact by supporting the goal towards an HIV-free society. Montblanc is proud to be a part of supporting this great cause and hope our customers will embark on this journey with us,” says Nicolas Baretzki, Montblanc CEO.

The collaboration extended beyond the writing as the (MONTBLANC M)RED   collection also offers additional fiery red accessories. The Sketch Book in red Italian calfskin is perfect for jotting down notes, with your (MONTBLANC M)RED   pen, of course, while planning your next project. A gorgeous woven red leather bracelet, accented with the Montblanc’s iconic three rings in stainless steel, is also a striking accent for a lady’s outfit. And for the gents, stainless steel cufflinks with red lacquered inlay will bring a touch of power to your business day.


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