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Desirable Diversion

Richard S. Cunanan
March 21, 2018        |

Going in Style

Tommy Hilfiger shows their apparel for the Mercedes-AMG Petronas Motorsport

Clothes make the man, they say. And while the Mercedes-AMG team definitely has more going for their team than that, there’s nothing wrong with looking your best for a victory.

Tommy Hilfiger has shown what the team will be wearing as they go: The trackside uniform, their travel kit (When you are Team Mercedes-AMG, you are ALWAYS Team Mercedes-AMG, even in transit) and even the hospitality apparel.

Starting in the 2018 Season, Tommy Hilfiger will be the team’s Official Apparel Partner. “I’m proud to be dressing a team fueled by the same passion and drive that is at the heart of our brand,” said Tommy Hilfiger. “The styles celebrate the fusion of fashion and Formula One, bringing a cool twist to the high-energy car racing environment.”

And what exactly will this clothing involve? Hilfiger was, unsuprisingly, quite thorough:

The refined technical team uniforms are created in multiple-high performance fabrics and include 100% waterproof/breathable, wind resistant, stretch, wicking, and anti-UV features. Styles include a 3-in-1 jacket, bonded soft shell jacket, rain jacket, wind sweater, pants, skirt, shorts, T-shirt, and woven shirts in modern textures, as well as stretch polo’s and performance knits. All apparel feature graphics in high-shine embroidery paired with rubberized technical heat seal. Reflective hits are also applied on outerwear and shirts. Looks are designed in a classic white, deep black, and charcoal gray color palette, with silver piping and pops of the iconic Tommy Hilfiger global stripe.

The travel kit, as well as the office and hospitality apparel, include a hooded down coat, cable knit sweater, polo shirt, pants, Oxford shirt, button-down cardigan, parka, scarf, belts, and sneakers for women, and bomber jacket, sweaters, pants, polo shirt, Oxford shirt, belts, sneakers, and beanies for men. Looks are designed in a classic white and navy color palette with the iconic Tommy Hilfiger  “stretch” logo.

As part of the partnership, the Tommy Hilfiger logo is also featured on the team’s newly revealed Mercedes-AMG FI W09 EQ Power+ race car, as well as inside the Mercedes-AMG Petronas Motorsport garage and on other trackside assets.


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